Collage Photographs and Text 1981—Advertisement
A collaborative work with Carol Gordon (my then wife and partner) on the issue of the co-option of Fine Art images by advertising, specifically by the tobacco industry in South Africa. We ran an anti-tobacco advertisement in a local newspaper (SASPU National, Vol 2. No.6 August 1981) visually associating Leonardo’s Mona Lisa with a contemporary smoking ‘Giaconda’ (Carol Gordon). This image intentionally parodied the Rembrandt Tobacco Group by claiming sponsorship from the Da Vinci Tobacco Company.
Victor Gordon 2003