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" /> Untitled 1980 « Victor Gordon

Untitled 1980

Photographic screenprint incorporating image of Mona Lisa
Screen print (edition of 6)
23.6 x 16 cm

Collage Photographs and Text 1981—Advertisement

Collage Photographs and Text 1981—Advertisement

A collaborative work with Carol Gordon (my then wife and partner) on the issue of the co-option of Fine Art images by advertising, specifically by the tobacco industry in South Africa. We ran an anti-tobacco advertisement in a local newspaper (SASPU National, Vol 2. No.6 August 1981) visually associating Leonardo’s Mona Lisa with a contemporary smoking ‘Giaconda’ (Carol Gordon). This image intentionally parodied the Rembrandt Tobacco Group by claiming sponsorship from the Da Vinci Tobacco Company.
Victor Gordon 2003

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